In this 24 Hours to Hell and Back episode, Gordon Ramsay visits Jaxon Edwin in Ellicott City, Maryland.
Ellicott City, Maryland was hit by floods in both 2016 and 2018.
Businesses have suffered as a result.
In order to save the restaurant Gordon is turning off the 24 hour timer.
He is giving them as much time as needed in this special episode.
Jeni is the owner of Jackson Edwin.
It is a new business in the town that has struggled to find its identity in the community.
Gordon goes undercover as a historian with a group of locals.
They take a look through the window of Jaxon Edwin.
He is told there is an arcade, coffee shop and barbers.
The concepts are located on each floor of the three storey building.
Gordon knows that he needs more help and brings in designer Nate Berkus.
He is to help with Jaxon Edwin and the surrounding store fronts to invigorate this area of the town.
Gordon arrives at Jaxon Edmin and meets owner Jeff on the second floor.
He is shown the third floor and is impressed with the space that they have.
Gordon thinks it is a really cool place.
They tell him the reason they located the barbers on the third floor.
It is in case the building gets hit by another flood as they would be safe up there.
Gordon is concerned about the identity of the store.
They are operating three seperate businesses in the space currently.
They are currently losing $3-5000 a month and are not able to pay themselves a salary.
Jeff only works two days a week.
Gordon feels that his presence is vital to the business.
He is the face of the business.
Gordon tells Jeff that he needs to make a commitment to the place.
He agrees that he needs to be more present.
Gordon says he will go away and think about what to do about their current lack of identity.
Later, Gordon checks in with the design team.
The makeover is going well with a domino design.
Gordon sits down to paint the dominoes with the staff.
Gordon takes Jenni to speak to Jeff to get him more involved in the community.
Jeff feels that him and Jenni are competitors as they are offering similar services.
She says that she doesn't feel that way at all and there is room for both of them.
Gordon explains the reason she does so well despite a worse location.
It is because she is active in the community so in turn they rally around her.
He tells Jeff that if he was more present the community would do the same for him.
Jenni also says that she wants to spend more time with Jeff.
Jeff takes hot coffee out to the workers and introduces himself to the helpers.
Gordon takes all of the owners to the home of the Baltimore Ravens.
He reveals they will be displaying a billboard.
It will be advertising the town during the first home game of the season.
Gordon reveals the new and improved Jaxon Edwin Social House to Jeff.
It will now have a casual lounge on the ground floor rather the gaming stations.
The second floor now serves whiskey, food and coffee with a more social atmosphere.
On relaunch, the changes at Jaxon Edwin are loved by the locals.
The new food and casual dining is a big hit with the customers.
Jeff is grateful and invigorated.
He fights back the tears as the building is buzzing with customers.
What Happened Next at Jaxon Edwin?
Shortly after Gordon visited Ellicott city they temporarily closed Main Street.
Both Google and Yelp Reviews were positive.
They were positive for hair cuts, food and drinks after Gordon visited.
Jaxon Edwin closed in August 2020.
The closure was due to shutdowns and still needing to pay rent with no income.
They had briefly opened after the shutdown but at reduces capacity.
They had to close down again after customers tested positive.
They announced the closure on Social Media posting the below on Facebook,
"In May we safely reopened but what we’ve learned the past few months is there are too many things working against us.
The pressure of owing 100% of our rent during a time when we are reduced to 50% at best has become too much to bear.
While our landlords got most of their burden deferred for several months, we owe 100%.
So we’ve tried to reopen per the law, which did not cover expenses.
Many people are not yet comfortable with indoor seating, but sadly we were not able to obtain a solution to bring in that business.
Several Fridays ago we had a band play and then we later found out that 2 customers had tested positive for COVID-19"
Sugar Plum Tea & Pastry opened in the space.
Reviews are excellent.
Jaxon Edwin featured in 24 Hours to Hell and Back season 3 episode 10.
It was aired on May 12 2020 and the episode was filmed in February 2020.
More 24 Hours to Hell and Back
More from the episode - The Phoenix Upper Main and The Little Market Cafe
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